Background

All the members of the public are welcome at the Kunstmuseum Stuttgart. In the heart of the city, the museum, with its exhibitions and collection of modern and contemporary art with regional and international positions, plays an outstanding role in the museum landscape both in the region and across Germany. Following the motto »Because art concerns us all,« the museum focuses attention on issues addressing the social relevance of art.

The Kunstmuseum Stuttgart’s new digital strategy is also oriented toward this approach. Its clear goal is to make art accessible in the future such that more people can encounter and tangibly experience it. The Kunstmuseum wants to build bridges, connect people and ideas, provide impulses, and enable participation.

The Kunstmuseum Stuttgart as a bridge builder—that’s the leitmotif guiding all of our new digital measures: the website, the media guide, as well as the online collection. We’re offering all of our visitors access to art in an individual manner and showing how this can change our view onto the world. The digital strategy is intended as a path to more democracy and active participation in social discourse.

The digitization at the Kunstmuseum Stuttgart will take place in an agile process. In connection with several workshops, goals and visions were compiled in 2018 that provided the basis for the successive development of the digital strategy, parallel to which the first steps were also realized.

Currently, we are working on implementing the online collection—as well as the new website, which is expected to be completed by spring 2021.

Further steps that build bridges and create new points of access to art are being planned.

Bild: Naegele.Berg-Talfahrt.1927_802e66.jpg
Reinhold Nägele, Berg- und Talbahn, 1927, © VG Bild-Kunst, Bonn 2020